Serious Brand Growth for Serious People
Wednesday, May 4
2:00 pm – 3:00 pm
This year, there will be a brand leader in the marketplace that you compete in. The question is…. will it be you? There is always a brand leader and brand leaders make more money, to the bottom line, than their competition. They get better customers, hire better employees, and charge a premium price and make more money! Reality check, your brand is probably the biggest financial asset you have. Do you know what it stands for; do you have a brand plan of action? Get motivated about your brand and see your profits soar!
Growing a successful brand is not just for the Apple Computers, Nike, Toyota’s, etc. of this world, every business, indeed, every person has a brand, and that’s what makes us stand out in a crowd and customers pay a premium price to do business with us. It’s what differentiates businesses in a “Sea of Sameness”. In this session, you will learn the key components of brand building that Jack has used to help grow some of the biggest brands in the world.
So, who is Jack?
Jack started his business education by working in his parents ‘Mom & Pop’ store in England at the age of eleven. That’s where he was taught and learned the importance of having the inspiration and passion to be the best on the block, which led to profitability, customer retention through keeping your promises, and developing a brand that people will go out of their way to get and pay a premium price for.
His business strategy of simply wanting to be the very best marketing agency in America and inspiring his people to follow him, stood the test of time and enabled him to do just that with some of the biggest companies in the world as his clients. Just some of the clients were world class brands like Polaroid, British Airways, Burger King, Lever, General Foods, General Electric, Nestle and more. His company won the promotional marketing industry’s highest awards, not once but twice, on the way to becoming the #1 ranked and largest marketing agency in the United States.
Register for the 2016 EIMA Annual Meeting and stay tuned for more announcements!